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EasyJet: The story of Britain’s Biggest Low-Cost Airline

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ISBN: 9781845130930

Autor: Lois Jones

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SKU: LA-025779 Categorías: , ,
Descripción
  • Autor: Lois Jones
  • Descripción: ed. Aurum (2009); 230 págs.; usado; buen estado; encuadernación rústica
  • Idioma: Inglés
  • Sinopsis: EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller’s pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet’s business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.

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